Advertising & Analytics Services and Online Tracking

Ask your Pharmacist Inc (hereinafter the «Company») engage third parties, such as Google’s DoubleClick, to serve advertisements on our behalf across the Internet, to provide us with data about you (including Cross-device Data) and to provide analytics about the use of the Ask your Pharmacist Platform (hereinafter the "Platform"). In addition, we may participate in online advertising networks and exchanges that display relevant advertisements to our Platform visitors based on their interests as reflected in their browsing of the Platform and certain third party sites participating in the same networks and exchanges. These entities may use cookies, web beacons, pixels, embedded scripts, and other Tracking Technologies to automatically collect information about your use of the Platform, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on the Platform and other websites and better understand your online activity.

This means that some information about your browsing of the Platform and certain third party locations and services may be shared with these companies for the purpose of delivering content, offers and ads to you on the Platform and certain third party locations and services, and the Company may receive from some of these companies information about third party locations and services that you have visited and other information about you, including Cross-device Data. This information may be used for marketing purposes and the practice is sometimes termed “interest-based advertising”. We may also work with third parties to serve ads to you as part of a customized campaign on other websites or platforms. We may also use this data to provide you with more relevant content and offers on our Platform and in our communications to you. These and other third parties may also collect information about your online activities over time and across different websites when you use our Platform.

Interest-based ads

On the Platform, we display interest-based advertising using information you make available to us when you interact with our sites, content, or services. Interest-based ads, also sometimes referred to as personalized or targeted ads, are displayed to you based on information from activities such as consultations or adding information to your Personal Health Profile. Click here for more information about the types of information that we gather. In providing interest-based ads, we follow the Canadian Self-Regulatory Principles for Online Behavioural Advertising developed by the Digital Advertising Alliance of Canada (a coalition of marketing, online advertising, and consumer advocacy organizations). Like other online ad networks, we use cookies and other technologies (collectively, "cookies"). Cookies enable us to learn about what ads you see, what ads you click, and other actions you take on our sites and other sites. This allows us to provide you with more useful and relevant ads. For example, if we know what ads you are shown we can be careful not to show you the same ones repeatedly.

We do not provide any personal information to advertisers or to third party sites that display our interest-based ads. However, advertisers and other third-parties (including the ad networks, ad-serving companies, and other service providers they may use) may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards (for example, users in Western Canada who clicked on a new product ad). Also, some third-parties may provide us information about you (such as the sites where you have been shown ads or demographic information) from offline and online sources that we may use to provide you more relevant and useful advertising.

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